TRANSFORMASI PEMASARAN ASURANSI JIWA DI ERA DIGITAL

Penulis:
I Made Indra

Editor:
- Rintho R. Rerung

ISBN: 978-623-512-791-0

Terbit: 15 November 2025

Ukuran: B5 (18,2 x 25,7 cm)

Versi Cetak: Tidak Tersedia

Versi Digital: Tersedia

Deskripsi:

Perkembangan teknologi digital telah membawa perubahan mendasar dalam pola pemasaran asuransi jiwa, mulai dari strategi bisnis, analisis kebutuhan nasabah, pelayanan, hingga pendekatan komunikasi melalui media sosial dan komunitas. Perubahan ini menuntut tenaga pemasar untuk bertransformasi, tidak hanya menguasai teknik hard selling, tetapi juga mampu membangun personal branding, kepercayaan, serta hubungan jangka panjang dengan generasi milenial dan Gen Z yang menjadi pasar potensial di masa depan.

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LITERASI ANAK INDONESIA

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Tgl. Terbit: 15 November 2025

ISBN: 978-623-512-794-1

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MANAJEMEN KEUANGAN KESEHATAN

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Tgl. Terbit: 15 November 2025

ISBN: 978-623-512-793-4

Lihat Buku

ASURANSI JIWA: Praktik Underwriting, Klaim, dan Reasuransi

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Tgl. Terbit: 15 November 2025

ISBN: 978-623-512-792-7

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BUKU AJAR HUKUM PERDATA ISLAM tentang Akhwal Syakhsiyah dan Muamalah Maliyah

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Tgl. Terbit: 15 November 2025

ISBN: 978-623-512-790-3

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